How to Set Up and Design . Google Pay Per Click

By: Mike ALves

here you can find description of usable adwords modules and how they can be used to help you target the customers you want to attract to your website.
Site targeting lets AdWords users choose individual websites in the Google "content network" where they would like to see their ads appear. You can place your ad on several websites or select 40, or 50 sites, how ever many you want. You decide.
Site targeting lets you hand pick your audience, big or small.
When you set up a site-targeted campaign you can tell Google what websites you want your ad to appear on. Or, let the AdWords matching system do the job for you.
Google will check your input and create a list available websites for you to choose from.
Geo Targeting allows you to choose the specific city or state where you want your text ads to appear.
For example, let’s say you own a catering business website, you may only want your text ad to be shown to searchers in your immediate geographical area.
Using Geo Targeting may limit the number of other websites you have to compete with for several keywords. Geo Targeting also helps you focus in on the exact market you want to advertise too.
AdWords Image Ads are graphical ads which are displayed on websites on the Google content network. Image ads combine two powerful features: images and proven AdWords targeting technology.
Unlike traditional online graphical ads, image ads can be matched to a page's content.
You can run image ads on content sites in both keyword-targeted and site-targeted campaigns.
New! Click To Play Video Ads
If you are a Google AdWords advertiser you now have the ability to show video ads on websites all over the Google content network.
Video ads use the power of sound and motion with the precision of Google AdWords to provide users with a fun and engaging advertising experience. Video ads join our lineup of text, image, and flash ad formats and will be shown on sites that are membersof the Google network.
Ok, how do they work?
Video ads are displayed as a static opening graphic until the user hits the play button.
Then the video will begin playing within that ad space. If the user hits the link at the bottom of the ad, they will automatically be taken to the advertiser's website.
Let's say your website is about catering. You could run an "Image Ad" of some beautiful pastries on a "Geo Targeted" basis on local websites of your choice by setting up your campaign for "Site Targeting".
Ok, you get the idea!
No other online advertising model in the world is as flexible, and effective as Google AdWords.
With the knowledge and expertise you will gain with these videos from TeachMeAdWords.com you can market your website directly to clients who are looking for your goods or services online everyday.

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Learn Google AdWords the easy, by watching video tutorials at www.TeachMeAdWords.com

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